Privacy Policy

This Privacy Policy explains how RuteAppz collects, uses and shares information when you visit our website, contact us or ask about a software project. We have tried to keep it clear and specific to what this website actually does.

1. Who we are

RuteAppz designs and develops software products, web and mobile applications, APIs, admin systems and custom digital platforms. In this Privacy Policy, “RuteAppz”, “we”, “us” and “our” refer to the RuteAppz business operating this website.

2. Scope of this policy

This policy applies to personal information we handle through ruteappz.com when you:

• visit the website and view its pages;
• submit an enquiry, request a demo, ask for pricing or discuss your requirements with us;
• apply for a role listed on our careers pages; or
• interact with our marketing content, links, chat or scheduling tools.

It does not describe how personal information is handled inside software that we build or operate for customers. See Customer projects and client deployments below.

3. Information we collect

3.1 Information you provide to us

When you submit our contact or enquiry form, you may provide:

• your name, email address, phone number and company or business name;
• your country;
• your message, including project requirements and any details you choose to share;
• the product or service you are interested in and the purpose of your enquiry (for example a demo, pricing, customization, migration, integration or general question);
• your budget range, timeline and preferred way to be contacted (email, phone or WhatsApp), where you choose to provide them.

If your enquiry is about our taxi and mobility software, the form may also ask optional project questions, such as:

• the type and stage of your transportation business;
• approximate fleet size and number of drivers;
• the software you currently use;
• the type of project you need and the modules you are interested in.

If you apply for a role through our careers pages, we collect your name, email address, and, if you provide them, your phone number, cover letter and a link to your resume or CV.

Please do not include sensitive personal information (for example health, financial account or government identification details) in free-text fields.

3.2 Information collected automatically

When you use the website, information about your visit may be collected, including:

• pages viewed, the address of the page and the page that referred you;
• interactions such as clicks on buttons and links (including the label and destination of the link), downloads, demo or contact button clicks, form start and submission, and how far down a page you scroll;
• timestamps and a randomly generated session identifier;
• browser, device and operating system information, and approximate location (such as country or city) derived from your network connection by analytics providers, where those are enabled. We do not collect precise GPS location.

Our own event records do not store your IP address. Your IP address is still processed temporarily by our servers and service providers to deliver pages, limit abusive form submissions and verify that a submission is from a real person.

Our own event tracking and browser analytics events are not sent when your browser signals “Do Not Track” or Global Privacy Control. Your choices can be changed at any time through Cookie Preferences in the footer.

3.3 Campaign and attribution information

If you arrive on our website through a campaign link, we capture the campaign tags in the address (UTM source, medium, campaign, term and content), the landing page address and the referring website. This is held in your browser for the duration of your browsing session and, if you submit an enquiry, saved with that enquiry. We use it to understand which campaigns and content lead to enquiries.

3.4 Cookies and similar technologies

We and some of our service providers use cookies and browser storage. For details, see our Cookie Policy. In summary, we store a session identifier and campaign attribution values in your browser's session storage, which is cleared when you close the browser tab or window. We also store a persistent consent-preference record in your browser's local storage so the website can remember whether Analytics and Functional technologies are allowed. Analytics, chat and scheduling providers may set their own cookies or identifiers.

4. How we use information

We use the information described above to:

• respond to your enquiries and provide information you have asked for;
• schedule demos and discovery calls, understand your requirements and prepare proposals;
• follow up about your enquiry or our business relationship;
• consider job applications;
• operate, maintain and secure the website, and prevent spam, fraud and abuse;
• analyze how the website is used and improve its performance, content and usability;
• measure the effectiveness of our marketing and understand where enquiries come from;
• keep business records, resolve disputes and enforce our agreements; and
• comply with legal obligations and protect our rights, systems and users.

Submitting an enquiry does not sign you up to a newsletter. We may email or call you about your enquiry, and we notify our team of new enquiries by email.

5. Legal bases

Where applicable law requires a legal basis for processing personal information, we may rely on one or more of the following, depending on the situation:

• Steps at your request before entering a contract, or performance of a contract — for example when you ask for a quote or proposal.
• Legitimate interests — for example responding to business enquiries, keeping the website secure and preventing abuse, improving the website, and understanding how our marketing performs, where those interests are not outweighed by your rights.
• Consent — for example where we ask for your agreement to be contacted or where law requires consent for non-essential cookies or similar technologies. You can withdraw consent at any time.
• Legal obligations — where we need to process information to comply with the law.

6. How we share information

We share personal information only as needed for the purposes above, with the following categories of recipients:

• hosting and infrastructure providers that run the website and our systems;
• email and communication service providers that deliver enquiry notifications and replies;
• analytics and session-insight providers (see section 7);
• chat, messaging and scheduling providers, if you use those features;
• anti-abuse and security providers that protect our forms;
• professional advisers such as lawyers, accountants and insurers; and
• authorities, courts or other parties where we are required or permitted by law to disclose information, or to protect rights and safety.

Service providers may process information only for the purposes needed to provide their services to us, subject to their own agreements and applicable law. If our business is involved in a merger, acquisition or sale of assets, information may be transferred as part of that transaction.

7. Third-party services on our website

Depending on how the website is configured from time to time, it may load the following third-party services. Non-essential analytics and optional functional services are loaded according to your consent preferences. Each provider handles information under its own privacy notice.

• Google Analytics and Google Tag Manager — measure website traffic and interactions and manage analytics tags. Google Privacy Policy
• Microsoft Clarity — provides usage insights, such as heatmaps and session recordings, to help us understand how people use the site. Microsoft Privacy Statement
• Cloudflare Turnstile — helps confirm that form submissions come from real people and not automated bots. Cloudflare Privacy Policy
• Tawk.to — live chat widget. Messages you type into chat are handled by the chat provider and our team. Tawk.to Privacy Policy
• Calendly — lets you book a call or demo with us. Calendly Privacy Notice
• WhatsApp — if you choose to message us, the link opens WhatsApp, and your use of it is governed by WhatsApp's terms and privacy policy.
• YouTube and Vimeo — some pages may embed videos from these providers, which may set cookies or collect usage information when the video loads or plays.

8. International data transfers

We and our service providers may operate internationally, so some service providers may process information in countries other than the country where you are located. Where the law requires safeguards for such transfers, we use appropriate measures, such as contractual protections, to protect your information.

9. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including responding to enquiries, maintaining business records, resolving disputes, enforcing agreements and meeting legal obligations. How long we keep information depends on factors such as the nature of your enquiry, whether a business relationship follows, legal requirements and security needs. When information is no longer needed, we delete or anonymize it, or securely restrict it where deletion is not possible.

10. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse or alteration. These include access controls for our internal systems and protections for our forms against abuse. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

11. Your privacy rights

Depending on where you live, you may have rights regarding your personal information, which may include the right to:

• access the personal information we hold about you;
• ask us to correct inaccurate information;
• ask us to delete your information;
• ask us to restrict or object to certain processing;
• receive a portable copy of information you provided to us;
• withdraw consent where we rely on it; and
• lodge a complaint with your local data protection regulator.

These rights do not apply in every location and are subject to exceptions. To make a request, please reach out through our Contact page and tell us what you are asking for and the email address you used. We may need to verify your identity before acting on a request.

11.1 United States

Residents of certain U.S. states may have additional rights under applicable state privacy laws, which may include rights to access, correct, delete and obtain a copy of personal information, and to opt out of certain processing where those laws apply. You can exercise these rights through our Contact page.

11.2 European Economic Area, United Kingdom and Switzerland

If you are in the EEA, the UK or Switzerland, the legal bases in section 5 and the rights in section 11 apply as provided by the data protection laws of your country. You also have the right to complain to your local supervisory authority.

12. Children

Our website is directed to business users and is not directed to children, and we do not knowingly collect personal information from children through this website. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps.

13. Third-party links

Our website may link to other websites and services. Those third parties have their own privacy practices, and we are not responsible for their content or privacy notices. We encourage you to read them before sharing information.

14. Customer projects and client deployments

RuteAppz may develop, maintain or support software for customers. When RuteAppz processes personal information on behalf of a customer within a customer-controlled software deployment, then, depending on the engagement, the customer may act as the controller or “business” and RuteAppz as a processor or “service provider”. In those cases, the customer's privacy notice and the contractual arrangements between RuteAppz and the customer, including any data processing agreement, may apply instead of this policy.

15. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page and, where required by law, communicate material changes to you.

16. Contact us

For privacy questions or requests, contact us through our Contact page. For information about cookies and similar technologies, see our Cookie Policy.